FRANKENSTEIN
CREATIONS

A CREATIVE PARTNERSHIP PROPOSAL

Not just a brand.
A movement.

Let’s give The Carnosine MoveMint an identity people want to be part of.

A fresh, cohesive brand foundation. A community-ready design system. And a creative partner for everything that comes next.

Explore the direction
PREPARED BY FRANKENSTEIN CREATIONS BRAND FOUNDATION / 01
YOUR VISION. OUR STARTING POINT.
ONE IDENTITY.
A WORLD OF POSSIBILITIES.LET’S
MOVE ↗
CLIENT-SUPPLIED INSPIRATION · NOT AN APPROVED IDENTITY
MOVEMENTCOMMUNITYFRESH ENERGYGLOBAL AMBITIONONE SHARED IDENTITY

01 / WE HEAR YOU

A big idea deserves
more than a quick logo.

You’re building a movement around carnosine and the technology you’re launching. The identity needs to carry that ambition — from South Africa and New Zealand to communities around the world.

Move brings the energy: activity, mobility and forward momentum. Mint brings the freshness, with a subtle connection to menthol in some formulations. Together, they give us a distinctive starting point.

Global, not generic Fresh, not clinical Flexible, not fragmented

THE BRIEF / YOUR VISUAL REFERENCES

The feeling is there.
Let’s make it work.

Your AI ideas communicate the ambition, not a finished logo. We’ll use them to understand the mood, then explore a cohesive identity in our own right.

Client-supplied concept with a charcoal monogram, mint sweep and MoveMint lettering
01 / WORDMARK & MONOGRAMFlowing movement, a fresh mint accent and a confident charcoal base.
Client-supplied bordered variation of The Carnosine MoveMint logo
02 / ALTERNATIVE LOCKUPThe same visual family, with room to refine spacing, balance and hierarchy.
KEEP THE INTENT

Mint freshness. Forward motion. A recognisable monogram. A global community feel.

REFINE THE EXECUTION

Cleaner letterforms, small-size legibility, one-colour use and a secondary name that belongs to the same family.

EXPLORE, DON’T ASSUME

Test “Without Limits” as a possible tagline. Confirm the role of scientific imagery before making it part of the identity.

View the science-led visual reference

This third reference suggests a dark, technical campaign mood. It is supplied for visual discussion only: its product claims, health wording and application instructions are not verified or approved by Frankenstein Creations for marketing use. Any final product messaging requires the client’s substantiation and appropriate review before publication.

Original client-supplied science-themed mood board, retained as a visual reference only; its claims and instructions are not approved marketing content

02 / THE CREATIVE STARTING POINT

One family.
Two ways to show up.

The full name leads the carnosine story. The shorter name gives the wider community room to grow. Both should feel unmistakably connected.

EXPLORE THE FEEL

Our proposed starting point

Build from your references: luminous mint, charcoal and a flowing monogram. Refine the letterforms and simplify the system so it feels fresh, legible and connected at every size.

These studies illustrate a direction, not finished identity concepts. The client references above inform the mood; the final monogram and both logo versions will be developed in the foundation phase.
LIVE IDENTITY STUDY
THE CARNOSINE MOVEMINTSHARED TYPE · COLOUR · MOTION
COMMUNITY / SOCIAL

Good things
happen when
we move.

ILLUSTRATIVE SOCIAL TEMPLATE
EVENT / BANNER
THEmovemint

Fresh energy.
Shared momentum.

ILLUSTRATIVE EVENT APPLICATION
Aa↗

Designed as a system.

Consistent typography, colour, spacing and graphic language. Recognisable in a profile picture. Confident on a gazebo.

03 / A PRACTICAL WAY FORWARD

Start focused.
Build something lasting.

You don’t need the entire brand pack yesterday. You need the right foundation first — with a clear path to everything after it.

PHASE 01 · PROPOSED SCOPE

Get the identity right. Everything else gets easier.

An approved, usable identity — not just a logo on a slide.

  • Discovery session and a clear creative brief
  • Two initial creative routes with rationale
  • One chosen route, with two consolidated refinement rounds
  • Primary + secondary logo families, including small-format versions
  • Colour palette, typography direction and a concise usage guide
  • Final SVG, print-ready PDF and transparent PNG exports

The launch kit

  • A scoped set of social post, story and banner layouts
  • Editable Canva templates for agreed community use cases
  • Referral-link, QR-code and personal-detail placeholders
  • Flyer and digital resource master layouts
  • Template instructions and a handover walkthrough
  • A shared asset library with approved master files

The bigger picture

  • Event graphics and promotional campaign adaptations
  • Table-wrap and gazebo artwork to supplier specifications
  • Local-market and community template variations
  • Digital resources and new campaign creative
  • A prioritised production backlog and agreed review rhythm
  • Project-by-project or monthly support, separately scoped

04 / BUILT FOR YOUR PEOPLE

Local voices.
One MoveMint.

The best brand pack isn’t the biggest folder. It’s the one people can use confidently, without losing what makes the brand recognisable.

Let’s map the first templates
CANVA TOOLKIT / PROPOSED STRUCTURE
THEmovemint

Your community.
Your next move.

EDITABLECommunity name / event details
EDITABLEPersonal referral link / QR code
Illustrative layout · not a functioning template or QR code

Brand elements stay consistent. Personal details stay flexible.

05 / THE INVESTMENT CONVERSATION

Clear scope.
No surprises.

We recommend a fixed-scope foundation first, then a separate launch-kit quote. Ongoing work can be scoped per project or as an agreed monthly partnership.

PRICING TO BE CONFIRMED

Brand foundation

One coordinated identity, both logo names and a practical starter guide.

Initial concepts
2 creative routes
Refinement
2 consolidated rounds
Launch pack
Quoted separately
Post-branding marketing support
1 complimentary week
Investment & timing
Written quote after discovery
No fee, turnaround or start date is agreed by this proposal. The seven-day content and marketing service described below is complimentary after the branding work; paid-ad spend is not included. Additional concepts, revisions, production, printing, licensed fonts and Canva subscriptions will be identified separately where applicable.

A FEW IMPORTANT DETAILS

How quickly can we get started?

We’ll prioritise the foundation once the brief, references, written quote and start date are agreed. The first checkpoint is selecting a creative route. Delivery dates depend on confirmed scope, availability and consolidated feedback.

What do we need from you?

We have your three visual references. Next, we need any existing product or technology brand guidelines, intended audience, priority launch dates, decision-makers, required markets and preferred budget range. The supplied AI ideas guide the mood; final artwork will be developed deliberately, not simply copied.

How will community templates work?

We’ll agree which elements people may edit, build a scoped set of Canva masters and provide clear instructions. Canva plan requirements, font licences, asset permissions and sharing access will be confirmed before handover.

What about ownership and product messaging?

Artwork ownership, source files, font licensing and usage rights will be specified in the written agreement. Product and health-related claims must come from your approved materials and be reviewed by your appropriate advisers before publication. This proposal makes no efficacy claims.

06 / SCOPE OF WORK & LAUNCH SUPPORT

The work.
And the momentum.

A clear path from brand refinement to a coordinated launch — followed by a complimentary week of content and marketing to put the new identity into practice.

01 / BRAND & DESIGN

Build the foundation.

  • Confirm the creative brief and refine one selected direction.
  • Develop The Carnosine MoveMint and The MoveMint as one logo family.
  • Define colour, typography, monogram use and small-format variations.
  • Deliver the agreed logo exports and concise brand guidelines.
02 / LAUNCH PREPARATION

Make it usable.

  • Map the priority social, digital and event applications.
  • Prepare the separately scoped launch-kit designs and Canva templates.
  • Confirm editable referral, QR and personal-detail areas.
  • Agree the first campaign’s audience, message, channel and approvals.
03 / COMPLIMENTARY · 7 DAYS

Give it momentum.

  • A one-week content plan using the approved brand identity.
  • Campaign copy and branded creative for the agreed content schedule.
  • Two creative versions for a focused A/B test.
  • Campaign monitoring, a results summary and recommended next steps.
THE FREE WEEK / AFTER BRAND APPROVAL

Launch. Compare. Learn.

Frankenstein Creations includes seven days of content and marketing service at no additional service fee once the design and branding work is complete and approved. We’ll agree the start date, channel, content quantities and access before the week begins.

  1. Days 1–2 / PrepareSet one campaign objective, confirm the audience and destination, approve the content, and prepare variants A and B.
  2. Days 3–5 / Test & monitorCompare one variable, such as the headline or visual, while keeping the offer, audience and destination consistent. Where paid testing is approved, use comparable delivery conditions and an agreed budget split.
  3. Days 6–7 / Review & recommendReport reach, clicks and click-through rate, plus enquiries or sign-ups where tracking is available. Include cost per result if ads were funded, and recommend what to refine or test next.

Included service, not ad spend. Media budget, printing, paid tools and third-party fees are excluded and require separate approval. The broader launch kit and any work after the complimentary week remain separately scoped.

Real findings, not promised results. Paid ads only run with approved spend, account access and campaign approval. Without funded ads, we can compare organic content as an exploratory exercise, not a controlled A/B test. A short test may be inconclusive; we won’t claim a winner without enough comparable data.

Ready before we go live. Final creative, product messaging, referral links and tracking must be approved and ready. This proposal does not launch campaigns or authorise spending.